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The Experience

The Hubshop is situated in a vintage Dutch store at the Nieuwe Binnenweg. This is in an up and coming part of Rotterdam. It is surrounded by a multitude of exclusive and trendy shops, and new urban stores and cafe’s open at Nieuwe Binnenweg all the time. This distinguishes this area from the commercial and mainstream city centre.

The restoration of the building has seen the fusion of old and new, marrying some of the original features of the building with contemporary design to deliver an exciting and stylish finish.

Inside the shop you will find a dynamic atmosphere in which several social entrepreneurs present their products and services by renting shelf space in the shop. The Hubshop exposes consumers to new product lines and surprises customers with temporary 'performances', guaranteeing exclusivity because of the limited editions.

You get the feeling you are stepping into a world where you can feel at ease with a cup of coffee while you are getting inspired by a variety of products. The Hubshop is a mix between a casual and a chique shopping experience.

Features of The Hub Shop

• A new collaborative retailing concept which facilitates entrepreneurs in entering uncharted markets. We only charge a small commission if your turnover exceeds a certain level, which is a relief for entrepreneurs that already have to cut their prices low to get their products introduced to the public.

• A Shop that provides all the benefits and support of a physical store, including software to help vendors manage their products carried in the shop.


• A meeting place in which you can get inspired about entrepreneurship & social innovations!